Canva: Building a 360° Customer View with a Composable Data Stack

The Challenge:
As Canva's user base expanded to over 100 million monthly users, the company faced challenges in unifying customer data from various marketing and engagement platforms. Disparate data sources hindered the ability to gain a comprehensive understanding of customer interactions and preferences.

The Solution:
Canva implemented a composable Customer Data Platform (CDP) by leveraging Snowflake as the centralized data cloud, Fivetran for automated data ingestion from numerous marketing and sales platforms, and dbt for data transformation and identity resolution. This stack enabled Canva to consolidate and analyze customer data efficiently.

The Impact:
Established a unified, 360-degree view of customer interactions across all digital touchpoints
Enhanced marketing personalization and audience segmentation
Improved efficiency in marketing and advertising spend through data-driven insights
Empowered teams with real-time analytics using tools like Looker and Mode Analytics

Technology Stack:
Snowflake, Fivetran, dbt, Looker, Mode Analytics